Why Female Coaches and Role Models Matter in Cricket

WH Cricket’s core value is to ensure that all women feel welcome and part of a community when they play cricket. Our training is not just about refining techniques, it’s about building confidence, nurturing character and inspiring players to believe in themselves. That’s why we are so committed to supporting and championing both female players and coaches in cricket.

Participation in cricket continues to grow for women, but there is still a stark imbalance when it comes to who is coaching. In 2023 UK Coaching found that women make up 30% of the coaching workforce in the UK, but the numbers are since declining in recent years. Women are underrepresented in performance and leadership roles, especially within male-dominated sports such as cricket.

This is why representation matters. When girls see women leading, coaching and succeeding in sport: they believe that they belong there too. Research shows that young athletes are more likely to remain engaged when coaches by someone they relate to, and many girls benefit from working with coaches who recognise their experiences and challenges: both on and off the field. Women in Sport and Physical Activity Journal in 2020 found that female coaches are often perceived as more empathetic, supportive and collaborative. These qualities should be nurtured, as they allow that player to build trust and confidence, particularly among young girls.

At WH Cricket, we have seen this first hand. Our sessions that include female coaches often foster stronger communication, a more inclusive environment, and a more diverse range of coaching styles. These coaches bring experience, skill and leadership: and no matter the gender players benefit from their presence.

Despite their value, female coaches continue to face structural challenges. A national study by Women in Sport revealed that many women in coaching roles feel isolated, under supported and often overlooked. Some women also feel the need to "prove" their credibility more than their male peers, which can affect long-term retention. Without access to strong mentorship and leadership pathways, many talented women stall in their progression.

Missed opportunity? No, it’s a loss for the sport. Bringing more women into coaching means bringing new perspective and building better relationships with players, and eventually creating the foundation for a more welcoming and modern sporting culture.

That’s why at WH Cricket, we’re committed to helping close that gap. Whether it’s through our coach development sessions, inclusive training environments, or support for women stepping into leadership roles, we want to make it clear: there is a place for women in every part of cricket. Not as an exception.

Change is happening, but progress still needs to be made. We’re proud of the incredible female coaches already leading in the game, and we’re even more excited for the next generation to follow their example.

Because when girls can see it... they can be it!